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P&G Expands Swiffer into Wood Care

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By: TOM BRANNA

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Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association. In addition, P&G says Swiffer is first in the category to be available in scents beyond traditional citrus. Swiffer Dust & Shine—which sprays in a light, even mist to thoroughly remove the visible layer of dust, fingerprints and smudges from treasured wood furniturewhile conditioning the wood—is available in lavender vanilla, citrus zest and tropica...

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